3X lead volume for a global seafood distributor in 60 days
Replacing cold outreach with intelligent, automated prospecting that runs around the clock.
Lead volume increase
Reduction in manual outreach
Automated prospecting
The Challenge
The seafood distribution industry runs on decades-old relationship networks and manual sales processes. Prime Origin Foods had the product quality and global reach, but their growth was bottlenecked by how fast their team could personally reach buyers. Every new prospect required manual research, cold calls, and follow-ups that consumed hours with no guarantee of conversion.
The problem was never the product or the market. It was the interface between them. We needed to build an intelligent layer that could identify, qualify, and engage the right buyers automatically, while preserving the human relationships that close deals.
The Process
Rebuilt the brand from the ground up: strategy, visual identity, and a modern website that positioned them as a tech-forward distributor
Designed and deployed AI-powered lead generation systems that prospect across multiple data sources simultaneously
Implemented data enrichment pipelines that personalize outreach based on buyer behavior, industry, and purchase patterns
Integrated SimpliAutomatic CRM to unify the entire sales pipeline from first touch to closed deal
Built automated messaging workflows that nurture leads through the funnel without human intervention
Results
Accelerated lead generation with multi-source data enrichment
Personalized automated outreach to targeted buyers at scale
Streamlined CRM integration connecting marketing to sales
Scalable growth engine that compounds without additional headcount
Sales team redirected from cold outreach toward relationship-building and deal closing
Modern, tech-driven brand that signals innovation while maintaining quality-first values
Technologies
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