An AI assistant replacing 700+ hours of monthly human support for a live events platform
Clicky handles concertgoers, event producers, and ticket issues 24/7 so the team can focus on growing the business.
700+
Hours of human work replaced monthly
24/7
Always-on AI support
0
Unanswered fan questions
The Challenge
Ticketing platforms generate a massive volume of repetitive interactions. Fans want to know what events are coming to their city. They need purchase links. They have ticket issues. Event producers need support onboarding. The sheer scale of a live events business makes human-only support unsustainable. ClickEvent was spending hundreds of hours per month on conversations that followed predictable patterns, but every one still needed a human touch.
The best customer support doesn't feel like support. It feels like having a friend who always knows what's happening in your city. Clicky doesn't just answer questions. It recommends events, sends ticket links, and resolves issues before frustration sets in.
What We Built
Built Clicky, a custom AI assistant trained on ClickEvent's entire event catalog and ticketing system
Handles fan interactions: event discovery, ticket purchase links, show recommendations by city
Resolves ticket issues and common support questions automatically
Supports event producers with onboarding and platform guidance
Works 24/7 in English and Spanish, matching the platform's bilingual audience
Continuously learns from new events and updated inventory
Results
Over 700 hours of monthly human support work eliminated
Fans get instant responses at any hour, no more waiting for business hours
Event discovery and ticket purchasing friction dramatically reduced
Support team fully redirected from repetitive queries to strategic growth work
Bilingual coverage without hiring additional multilingual staff
Technologies
Ready to build something like this?
Let's talk about what we can build for your business.